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Adventure Center

ADVENTURE CENTER UNVEILS NEW LOGO AND LOOK; NEW WEBSITE IS NEXT
Offers More than 2,000 Adventure Trips at Affordable Prices Combined with Expert Advice

Emeryville, CA, September 2010 – Adventure Center has announced a new logo and look to go along with its upcoming enhanced website and continuing growth as a leader in the adventure travel segment, offering unique small group experiences that go beyond the expected. "We are excited as our new Adventure Center logo shows how we are never willing to stand still – always looking for new opportunities for our clients and ways in which to communicate our brand," says Dallyce Macas, President/CEO TUI NAD. Owned by TUI Travel PLC, the world's leading international leisure travel group operating in about 180 countries, Adventure Center has considerable resources at its beck and call and enjoys a well-deserved reputation for world-class service, www.adventurecenter.com.

Founded in 1976, Adventure Center now offers more than 2,000 adventure trips - spanning all seven continents – at affordable prices. The company's expert agents are available by phone and e-mail and share a common trait – they have personally travelled the world. So, whether it is joining an African safari, riding a camel in Egypt, biking in Provence, walking through Tuscany, riding the Trans-Siberian railway or coming face-to-face with penguins in Antarctica, Adventure Center's agents can provide first-hand knowledge and advice. The new Adventure Center brand and logo will appear on the company's website, signage and materials. Adventure Center will unveil a new website that will offer enhanced functionality and an expanded product portfolio later in 2010.

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Website: http://www.adventurecenter.com/about


ABOUT ADVENTURE CENTER

Adventure Center has provided world-class, affordably priced adventure travel experiences with one-on-one advice for more than 40 years. Formerly known as Trek Escapes/Trek Holidays in Canada and Adventure Center in the U.S., the company's Travel Specialists have personally travelled to more than 130 countries and offer knowledgeable guidance to guests in selecting an "adventure of a lifetime." Adventure Center is a member of the TUI Travel PLC family of companies.

Additional information on all of Adventure Center's trips, as well as brochures and reservations, can be obtained from the company's visitor-friendly web site, www.adventurecenter.com; or by phone (800) 228-8747.