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TAIWAN TOURISM BUREAU AND NEW PARTNER IEXPLORE ANNOUNCE "TAIWAN TOUCHES YOUR HEART" SWEEPSTAKES – WITH CUSTOMIZED TRIP AS PRIZE

New York, NY, January 2011 – Award-winning travel site iExplore has teamed up with the Taiwan Tourism Bureau (TTB) and is offering the top prize – a customized five-night trip to Taiwan - in the "Taiwan Touches Your Heart" Sweepstakes, running from now until February 19, 2011. Contestants, accessing the contest at www.taiwantouchyourheart.com, choose two activities from each of five themed categories representing why Taiwan will "touch your heart" - "fascinating customs," "unique cultures," "incredible food," "breathtaking nature" and "exhilarating adventure" – to create their ideal trip, with the winner receiving the personalized, five-night travel experience. At the end of the sweepstakes, iExplore will be adding the winning trip to the impressive roster of tour packages currently available on their "Taiwan Experiences" page, which includes featured articles, travel tips and much more.

An exclusive VIP cocktail reception announcing the partnership and the launch of the sweepstakes is being held at the Andaz in New York City on Thursday, January 27. Invited attendees will include members of the media, the travel agency community and tourism industry partners.

Taiwan Tourism Bureau is the official governmental agency responsible for the administration of domestic and international tourism policy-making execution and development in Taiwan. There are three representatives based in the United States in New York, Los Angeles, and San Francisco.

Tweet: Taiwan Tourism Bureau & iExplore Announce Exciting "Taiwan Touches Your Heart" Sweepstakes; www.taiwantouchyourheart.com

Website: www.taiwantouchyourheart.com

ABOUT iEXPLORE

Founded in 1999, iExplore has won numerous awards for "Best Adventure Travel Website" by Forbes Magazine, Travel + Leisure Magazine, and Time Magazine and is the leading North American website for adventure and experiential travel with over one million unique visitors each month. www.iexplore.com.