Having a spa on property has become
a mandate for a luxury resort. Accordingly, the difference
between positioning a resort spa as an amenity spa or as a
destination spa can often control the amount of media coverage
the spa receives.
MDP Publicity has successfully isolated distinctive features
and expertise for myriad spa facilities—the Spa at Marriott’s
Harbor Beach Resort, La Prairie Spa at The Ritz-Carlton New
York, spas in Finland, the Wilderness Adventure Spa at Spring
Creek Ranch, The Anani Spa at Grace Bay Club, The Broadmoor
Spa, and The Spa at The Equinox—to ensure their continued
success.
The Pritikin Longevity Center & Spa engaged
MDP Publicity to promote a Family Summer Program combining
a vacation with a focused curriculum to change eating habits
and lifestyles. We have also worked with the Manhattan-based
day spa Physical Advantage, a results-oriented massage spa
for athletes, dancers and others.
George Lopez, spa director at Marriott’s Harbor Beach
Resort & Spa, appeared on local television three times
in one year to boost regional traffic.
In addition, the agency has penned bylined articles in important
industry trade publications for TAG Galyean, master architect
and spa designer for well-known spas such as those at the
Hershey Hotel, the Greenbrier, the Broadmoor, the Don CeSar
and Turnberry Isle.
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